Akbar Siddqui. Performance Marketing, Brand and Web

Marketing, sales, leads, automation & AI

I turn attention into
qualified enquiries.

Strategy, campaigns and digital experiences. Built with a commercial mindset. View my work

Akbar Siddqui, founder of TAP Media House

FounderTAP Media House MBA, Marketing & Finance

StrategyCreativePerformanceDigital experiences

MBAMarketing and Finance, Aligarh Muslim University

2+ yearsHands-on performance marketing

DubaiOn-site sales and marketing experience

About

I am a marketing professional with an MBA in Marketing and Finance and two years of hands-on experience in digital and performance marketing, brand communications and lead generation, including on-site sales and marketing work in Dubai.

I plan and optimise paid campaigns across Meta and Google, build the content and websites behind them, and read the numbers into decisions on spend, messaging and channel mix. I founded TAP Media House, an AI-enabled marketing agency serving clients across several sectors, and I am now looking for a marketing role where campaign execution, brand consistency and measurable lead performance drive business growth.

Aligarh, India
Available to join immediately. Open to relocation to the UAE.

What I do

Performance MarketingMeta and Google, from media plan to monthly recommendation

Planning, launching and optimising paid social and search. Audience research, creative testing and budget allocation aimed at a lower cost per lead and better conversion quality.

Meta Ads ManagerGoogle AdsA/B testingRetargetingBudget and ROI

Brand and ContentPositioning that stays consistent on every channel

Content strategy and calendars, copy and creative direction, video production and post-production for launch and always-on campaigns. PR and event marketing when the brand needs to show up in person.

PositioningContent calendarsCreative directionVideoPR and events

Web DevelopmentWebsites and landing pages built to convert

Business websites, campaign landing pages and lead-capture flows, designed and built end to end, then connected to the ad accounts and analytics so every enquiry can be traced back to its source.

Business websitesLanding pagesLead captureHTML, CSS, JavaScriptWordPressFirebase

Analytics and AutomationDashboards read into decisions

Google Analytics, Tableau and SQL for reporting. AI-powered marketing systems and automation workflows for content production, lead capture, follow-up and reporting that widen delivery capacity.

Google AnalyticsTableauSQLAI marketing toolsAutomation

CommercialPitching, proposals and the P&L

Market and competitor research, client acquisition and relationship management, pitching, proposals and onboarding. Financial analysis and budgeting so the marketing plan survives contact with the numbers.

Client acquisitionCRMSales enablementFinancial analysis

Experience

Founder and Marketing Lead at TAP Media House

2024 - Present

Digital marketing and branding agency. Aligarh, India, remote client delivery. tapmediahouse.com

Founded and run an AI-enabled agency, owning strategy, delivery and client relationships for businesses and personal brands across industries.
Plan and execute programmes spanning brand identity, social media, content strategy, website development and paid campaigns.
Manage paid social and search: audience research, creative testing, budget allocation and optimisation for a lower cost per lead.
Build AI-powered automation for content production, lead capture, follow-up and reporting, and translate dashboards into monthly recommendations.

Digital Marketing Specialist at ACN Group of Institutions

Apr 2024 - May 2026

Aligarh, Uttar Pradesh, India

Owned social campaigns for the institution's brand and admissions-driven enquiry generation.
Planned and optimised paid and organic campaigns, refining targeting, creative and messaging for more qualified enquiries.
Produced ad creatives and promotional assets to brand guidelines and seasonal calendars, reporting on every cycle.

Summer Intern, Sales and Marketing at High Pixel Security Equipment LLC

Jun 2025 - Jul 2025

Dubai, United Arab Emirates. On-site.

Supported sales and marketing for security solutions in the Dubai market alongside the commercial team.
Coordinated with clients across the enquiry-to-quotation cycle, including quotations, invoices and documentation.
Direct exposure to B2B negotiation practice and business etiquette in the UAE.

Selected work.

Programmes I owned end to end.

Brand identity concept

Agency build

TAP Media House, an AI‑enabled agency from zero

Brand, website, service stack and delivery systems for a marketing and branding agency, then client acquisition and retention as the single point of contact.

Multi-sectorClient base

End to endStrategy to delivery

Generated glass and metal composition for digital design

TAP digital product ecosystem

Product portfolio

TAP products built from real operating problems

A growing suite of self-serve products spanning business operations, advertising intelligence, Instagram growth, lead generation, bookings, careers and creator tools.

11 live toolsOne connected portfolio

Self-serveBuilt to use immediately

The TAP product stack

From revenue to reach.

Products I shaped across positioning, experience, launch and growth. Open any product to see the live experience.

01 TAP Revenue OS CRM, GST invoicing, proposals, P&L and team operations. 02 Restaurant OS Tables, reservations, kitchen tickets, GST bills and stock. 03 Meta Ads AI Seven AI tools for copy, audiences, creative and campaign plans. 04 Instagram Growth Kit Profile audit plus 23 tools for content, identity and growth. 05 TAP Campus Practical marketing courses and certificates. 06 Leads Extractor Local business prospecting with downloadable lead data. 07 TAP CV Maker ATS-friendly CVs, scoring and job-specific tailoring. 08 Tap Bills Free invoicing, expenses, inventory and margin analytics. 09 Campaign Intelligence AI analysis that turns ad data into optimisation priorities. 10 TAP Booking WhatsApp-first appointments for service businesses. 11 Free Creator Tools Converters, croppers, makers and campaign utilities.

Admissions

Digital Marketing Specialist at ACN Group of Institutions

Paid and organic social tuned on targeting, creative and messaging to lift reach and the share of qualified enquiries every intake season.

2 yearsCampaign cycles

Paid + organicChannel mix

AI systems

Marketing automation that widened capacity

Workflows for content production, lead capture, follow-up and client reporting, so the agency could take on more accounts without adding headcount.

4 stagesContent, capture, follow-up, reporting

n8n + AIWorkflow stack

Dubai, B2B

Sales support in the UAE security market

On-site with the commercial team at High Pixel Security Equipment: client coordination through the enquiry-to-quotation cycle, quotations and documentation.

UAEOn-site

B2BSales cycle

Campus

Events, film and editorial at AMU

Secretary of the University Film Club, Joint Cultural Secretary of the NRSC, editor of the HARF 2026 magazine and coordinator of the ASAAS management fest.

6 rolesLeadership

2022 - 2026Tenure