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Akbar Siddqui
Hi, I'm Akbar

Planning, launching and optimising Meta and Google campaigns that turn attention into qualified enquiries.

Open to opportunitiesIND / UAE

Hello, I'mAkbar Siddqui

MBA graduate in Marketing and Finance with two years of hands-on performance marketing, brand communications and lead generation, including on-site sales and marketing in Dubai. I run paid campaigns across Meta and Google, build the content behind them, and turn the numbers into decisions. Founder of an AI-driven marketing agency serving clients across sectors.

0+ yrsHands-on performance marketing across Meta and Google, from media plan to monthly recommendation.
MBAMarketing and Finance, First Division. Aligarh Muslim University.
DubaiOn-site B2B sales and marketing exposure in the UAE market.

What I actually do

Four clusters. Every campaign I run touches all of them.

Performance Marketing

Planning, launching and optimising paid social and search. Audience research, creative testing and budget allocation aimed at lower cost per lead and better conversion quality.

Meta AdsGoogle AdsA/B testingRetargetingBudget and ROI

Brand and Content

Positioning that stays consistent across every touchpoint. Content calendars, copy, creative direction and video production for launch and always-on campaigns.

PositioningContent strategyVideo

Analytics and Automation

Dashboards read into decisions on spend, messaging and channel mix. AI systems for content production, lead capture, follow-up and reporting.

Google AnalyticsTableauSQLAI tools

Commercial

Market and competitor research, client acquisition and relationships, pitching, proposals and onboarding. Financial analysis and budgeting so the plan survives contact with the P&L.

Client acquisitionCRMSales enablementBudgeting

Tools I work with

Experience

Founder and Marketing Lead at TAP Media House

2024 - Present
Digital marketing and branding agency. Aligarh, India, remote client delivery. tapmediahouse.com
  • Founded and run an AI-enabled agency, owning strategy, delivery and client relationships for businesses and personal brands across industries.
  • Manage paid social and search: audience research, creative testing, budget allocation and optimisation for lower cost per lead.
  • Build AI-powered automation for content production, lead capture, follow-up and reporting, widening delivery capacity.
  • Translate analytics dashboards into monthly recommendations on spend, messaging and channel mix.

Digital Marketing Specialist at ACN Group of Institutions

Apr 2024 - May 2026
Aligarh, Uttar Pradesh, India
  • Owned social campaigns for the institution's brand and admissions-driven enquiry generation.
  • Planned and optimised paid and organic campaigns, refining targeting, creative and messaging for more qualified enquiries.
  • Produced ad creatives and promotional assets aligned to brand guidelines and seasonal calendars, reporting on every cycle.

Summer Intern, Sales and Marketing at High Pixel Security Equipment LLC

Jun 2025 - Jul 2025
Dubai, United Arab Emirates. On-site.
  • Supported sales and marketing for security solutions in the Dubai market alongside the commercial team.
  • Coordinated with clients across the enquiry-to-quotation cycle, including quotations, invoices and documentation.
  • Direct exposure to B2B negotiation practice and business etiquette in the UAE.

Selected work

Programmes I owned end to end. Drag sideways.

Agency build

TAP Media House, an AI-enabled agency from zero

Brand, website, service stack and delivery systems for a marketing and branding agency, then client acquisition and retention as the single point of contact.

Multi-sectorClient base
End to endStrategy to delivery
Admissions

Enquiry engine for ACN Group of Institutions

Paid and organic social tuned on targeting, creative and messaging to lift reach and the share of qualified enquiries every intake season.

2 yearsCampaign cycles
Paid + organicChannel mix
AI systems

Marketing automation that widened capacity

Workflows for content production, lead capture, follow-up and client reporting, so the agency could take on more accounts without adding headcount.

FasterTurnaround
MoreAccounts served
Dubai, B2B

Sales support in the UAE security market

On-site with the commercial team at High Pixel Security Equipment: client coordination through the enquiry-to-quotation cycle, quotations and documentation.

UAEOn-site
B2BSales cycle
Campus

Events, film and editorial at AMU

Secretary of the University Film Club, Joint Cultural Secretary of the NRSC, editor of the HARF 2026 magazine and coordinator of the ASAAS management fest.

6 rolesLeadership
2022 - 2026Tenure
Move your cursor. Available to join immediately, open to relocation to the UAE.

Credentials

Education

MBA, Marketing and FinanceFMSR, Aligarh Muslim University. 2024 - 2026. First Division.
73%
B.Com (Hons.)Department of Commerce, AMU. 2021 - 2024. First Division.
70%
Class XII, CommerceSyed Hamid Senior Secondary School, AMU. 2021. Distinction.
89%

Leadership

  • Joint Cultural Secretary, NRSC, AMUMar 2025 - Feb 2026
  • Secretary and Student Convenor, University Film ClubSep 2023 - Sep 2024
  • Editor, HARF 2026 annual magazine, FMSR2026
  • Student Coordinator, ASAAS 2K25 and 2K26 management fest2025 - 2026

Languages

English, professionalHindi, nativeUrdu, fluent
Available now

Let's build something exceptional.

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